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	<title>buzz et cie. [buzz, marketing viral, advergame, e-commerce, street marketing, vidéo, pub...] &#187; Saab</title>
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		<title>Perspective de changement chez Saab&#8230;</title>
		<link>http://www.buzzetcie.com/perspective-de-changement-chez-saab/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=perspective-de-changement-chez-saab</link>
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		<pubDate>Wed, 02 Sep 2009 16:57:01 +0000</pubDate>
		<dc:creator>Olivier</dc:creator>
				<category><![CDATA[Campagne télé]]></category>
		<category><![CDATA[Marketing interactif]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[fullflash]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[tv]]></category>

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		<description><![CDATA[En Suède, Saab vient de lancer, à l&#8217;occasion de la sortie de la Saab 9-3X, une nouvelle campagne : Change perspective. Magnifique campagne comprenant un spot tv et un site internet, fullflash, en parfaite cohérence. Un voyage interactif qui nous invite à voir les choses sous un autre angle. Beau boulot ! [ Change perspective [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 11pt;">En Suède, <a style="font-size: 11pt;" href="http://www.saab.fr/fr/fr/start#/home/" target="_blank"><strong>Saab</strong></a> vient de lancer, à l&#8217;occasion de la sortie de la <strong>Saab 9-3X</strong>, une nouvelle campagne : <strong>Change perspective</strong>.</span></p>
<p><strong>Magnifique campagne</strong> comprenant un <a href="http://www.dailymotion.com/user/buzzetcie-com/video/xad0u6_change-perspective-saab_creation" target="_blank">spot tv</a> et un <a href="http://changeperspective.saab.com/global/en/" target="_blank">site internet</a>, fullflash, en parfaite cohérence. Un voyage interactif qui nous invite à voir les choses sous un autre angle.</p>
<p>Beau boulot !</p>
<p>[ <a href="http://changeperspective.saab.com/global/en/" target="_blank">Change perspective</a> ]</p>
<p><a href="http://changeperspective.saab.com/global/en/" target="_blank"><img class="aligncenter size-full wp-image-1916" title="Change perspective by Saab..." src="http://www.buzzetcie.com/wp-content/uploads/2009/09/02-saab-01.jpg" alt="02 saab 01 Perspective de changement chez Saab..." width="500" height="282" /><img class="aligncenter size-full wp-image-1917" title="Change perspective by Saab..." src="http://www.buzzetcie.com/wp-content/uploads/2009/09/02-saab-02.jpg" alt="02 saab 02 Perspective de changement chez Saab..." width="500" height="282" /><img class="aligncenter size-full wp-image-1918" title="Change perspective by Saab..." src="http://www.buzzetcie.com/wp-content/uploads/2009/09/02-saab-03.jpg" alt="02 saab 03 Perspective de changement chez Saab..." width="500" height="282" /><img class="aligncenter size-full wp-image-1919" title="Change perspective by Saab..." src="http://www.buzzetcie.com/wp-content/uploads/2009/09/02-saab-04.jpg" alt="02 saab 04 Perspective de changement chez Saab..." width="500" height="282" /></a></p>
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<div><span style="color: #ffffff;">.</span></div>
<div><strong>agence :</strong> <a href="http://www.lowebrindfors.se/" target="_blank">Lowe Brindfors</a><br />
<strong>via :</strong> <a href="http://www.adverblog.com/archives/004023.htm" target="_blank">Adverblog</a></div>
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